As the Director of Marketing at Shaker Pointe, Sarah Sheppeck leads the strategic vision behind the community’s brand presence, outreach, and growth. In this role, she reviews current marketing trends, evaluates campaign performance, and analyzes sales data to determine which strategies provide the greatest impact. Sarah works closely with both sales and marketing teams to develop effective initiatives that attract new residents while strengthening relationships with current ones.
She also collaborates with Shaker Pointe’s executive leadership to guide high-level decisions surrounding budget, marketing direction, and long-term positioning. In addition, she oversees brand integrity and develops marketing strategies for new services to ensure they align with the community’s mission and standards.
Sarah brings a rich academic background and diverse professional experience to her role. She holds a B.A. from the University of Rochester, an M.Ed. in Secondary Curriculum and Instruction from UNLV, and an MFA in Creative Writing from UCR. Before joining Shaker Pointe, she served as Director of Sales and Marketing at the talent agency Siegel Speakers and later as an event administrator for SuperFanCons, honing skills that now elevate Shaker Pointe’s marketing and engagement efforts.
One of Sarah’s proudest contributions is founding the Shaker Pointe Players, an all-resident theater group that brings creativity, community, and joy to campus life!
Beyond her professional accomplishments, Sarah is full of surprises! Not only did she once win the American Idol Experience at Walt Disney World, but she also later won $5,000 on the game show Winsanity! As an avid kickboxer, she can usually be found in the gym when she’s not at work.